By Ninder Kaur
The award-winning gym chain officially opened its doors to the public.
Bradford Bulls’ players Adam O’Brien, Steve Crossley, and Epalhame Lauaki joined fitness fanatics at the launch of the new £1million Xercise4Less gym in Listerhills.
The gym, which is located on Preston Street in the old SaveCo Cash & Carry has over 400 pieces of state of the art equipment as well as a cardio, free weights, combat and a ladies only area, plus a large fitness studio that will hold over 40 free classes per week.
Bull’s player Steve Crossley said: “We have had a quick look round and we are really impressed with the facilities. Its packed with everything you need to put in your fitness programme.” He also advised that for £9.99 a month everyone should come down and get fit and active.
Joe Hall, Head of Customer Engagement at Xercise4Less, also commented about the accessible and affordable gym: “Today has been a wonderful day so far, there has been a really good turnout. Its not surprising to be honest considering the amount of memberships we have already sold and so far that is over two thousands memberships.”
“Bradford was one of the major cities that we wanted to hit. We firmly believe that it is a people’s gym that’s available to all different types of communities. Bradford is just another place that we felt we needed to have a presence,” he added.
New member Adam, aged 27 from Bradford described his first impressions of the gym. “It is a really nice gym. I wasn’t quite expecting it to be this big. I am glad I have joined. It’s in a more convenient location for me, and not only that, but there are way more facilities here.”
Regarded as ‘the people’s gym’, Xercise4Less now has 32 clubs across the UK with 225,000 members and is set to launch up to 30 more clubs by the end of the year. The chain operates across the UK in regions including the North East, Yorkshire, North West and the Midlands.