The Yorkshire Asian Business Association (YABA) in partnership with Foster Square, Asian Sunday Newspaper, Fever FM and the Yorkshire County Cricket Club have planned an Eid Summer Fair at the Foster Square retail park on Saturday 15 June 2019.
‘We are delighted to be hosting the Eid Summer Fair’, said Catherine Furlong, Centre Manager Foster Square. ‘This event is an iteration of the highly successful Eats from the Streets event that we held last year, there will be food stalls, henna tattoo, information stalls and an area which has been sponsored by the Yorkshire County Cricket Club to engage with kids. International charity Penny Appeal will also be bringing their literacy bus where kids can make father’s day cards’.
The Ramadan economy in the UK is worth at least £200m, with supermarket chains such as Tesco, Sainsbury’s, Asda and Morrisons increasingly gearing products, displays and special offers on popular food items to Ramadan in areas with significant Muslim populations. This year, for example, Morrisons is selling a Ramadan countdown calendar, similar to an Advent calendar, aimed at children.
The month-long Muslim religious observance starts in mid-May and its ending is marked with the Eid al-Fitr holiday. MAC cosmetics, the Body Shop and Godiva chocolates are some of the brands specifically packaging goods as Eid gifts.
The global Islamic economy is forecast to be worth more than £3 trillion by 2021, according to the State of the Global Islamic Economy report, and is growing at nearly double the rate of the general worldwide economy. The sector includes halal food, Islamic finance, halal travel, modest fashion, halal media and recreation, and halal pharmaceuticals and cosmetics.
‘The Brown Pound, is seen as valuable and largely an untapped opportunity in the UK economy’ said Sharon Jandu Director YABA. ‘What is incredible is that Muslims in Britain contribute £31 billion to the economy every year, and they have spending power overall of £21 billion, making up a diverse and increasingly affluent part of British society, the new generation of Muslims are consuming products and brands differently’.
Date: Saturday 15th June 2019
Location: Forster Square, Valley Road, Bradford, BD1 4RN
Timings: 11:00 – 17:00