By Ninder Kaur
Indian film superstar Hrithik Roshan (Dhoom 2, Bang Bang, Krrish) and music maestro A. R. Rahman (Slumdog Millionaire) are the first two Indian personalities confirmed to take over radio airwaves this September as they join Radio Everyone.
Radio Everyone is a part of Project Everyone, the brainchild of renowned filmmaker Richard Curtis. The acting duo plan to reach 7 billion people in 7 days, to take the message of The Global Goals far and wide. Project Everyone is also supported by Akshay Kumar and Aamir Khan.
In September 2015, at the United Nations, New York, 193 world leaders will adopt a series of ambitious goals to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030. Using radio, the world’s most accessible medium, Radio Everyone will shine a spotlight on the UN’s Global Goals for Sustainable Development.
Hrithik Roshan will take on the role of one of Radio Everyone’s Global Communicators and A. R. Rahman joins other Global Musicians for Radio Everyone including Cody Simpson, D’Banj, Ice Prince and 2Face Idibia.
Radio Everyone launches on 26th September at Global Citizen Festival, a free-ticketed event on the Great Lawn in Central Park in New York City. Headline acts for this year’s festival are Ed Sheeran, Coldplay and Pearl Jam. Radio Everyone will take highlights from the six hour Central Park Global Citizen Festival and share them with their global partners with the aim to “Tell Everyone” that the goals have been agreed.
Speaking on the festival and Radio Everyone Richard Curtis said,
“Our aim is to gather an amazing volume of extraordinary radio content about The Global Goals and then pulse it across the world to everybody on the planet that listens to radio. We want to do this in the seven days after the Goals are adopted by 193 world leaders at the United Nations. By getting The Goals into people’s hearts and minds – and ears! – we can inspire the next generation of Global Citizens to be the first generation that ends extreme poverty, the most determined to tackle inequalities and the last to live with the effects of climate change.”