Kids encouraged to be kind, ahead of Anti-Bullying Week

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KIDS across the country are being encouraged to Be Kind in an effort to curb bullying ahead of the Diana Award’s Anti-Bullying Week (13-17 November).

The Be Kind campaign – which aims to inspire kids to Speak Up, Stand Out and Be Kind – launched by ITV’s This Morning Show, is now being strongly supported by the popular stationery and gifts brand Smiggle.

Kids are being invited to visit their local Smiggle store in the Yorkshire and Humber area from Thursday 9 November to pick up a FREE, limited edition Smiggle #BeKind wrist band, to show their support for the cause.

150,000 bands have been produced by Smiggle and will be available across the country for anyone who wants to show their support. Celebrities appearing on This Morning throughout the week will also be showing their support by wearing a Smiggle #BeKind band.

John Cheston, Managing Director of Smiggle, said: “The happiness of our fans means everything to us – after all, Smiggle is where a smile meets a giggle. We want young people to speak out to a trusted adult if they’re being bullied, stand up if they see bullying taking place and choose kindness.

“We are proud to be working with the team at ITV’s This Morning to support the health and happiness of all young people by standing up against bullying.”

This Morning presenter Holly Willoughby said: “We really want this campaign to help children, their families and even bullies themselves to realise what they are doing. How much better would the world be if everyone was just that bit kinder to each other?”

Co-presenter Philip Schofield added: “I’m 100% behind this campaign. I hope we can save young lives and show the bullies how catastrophic one tweet, one snapchat or one text can be.”

This Morning Editor Martin Frizell said: “This Morning’s Be Kind campaign has the power to save lives. Every single time somebody stands up to a bully they are stopping the devastating effects bullying can cause. So many children every day suffer in silence.

“We are grateful to Smiggle for their support. Let’s all band together and Be Kind to stop bullying.”

People taking part in the campaign are being encouraged to wear their free Smiggle wristbands and upload their photos to social media throughout the week to show their support, using the hashtag #BeKind.*

To find out more about the #BeKind campaign or read about what you can do if you or someone you know is experiencing bullying, visit itv.com/thismorning or stv.tv/thismorning. To find out more about Smiggle and where you can pick up a free band to show your support visit smiggle.co.uk/bekind

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