By ANISAH ARIF

In the era of women empowerment and gender equality, small businesses like Prity’s are gaining a reputation.

Prity’s, a premier beauty salon in Bradford, has just recently collaborated with worldwide Bollywood actress and celebrity, Sunny Leone on her new collection of lipsticks.

The range, titled ‘Starstruck’, consists of 14 shades, each carefully crafted and handled by the international star herself.

Now, Prity’s beauty salon will be the only beauty store to be able to sell this range to UK customers here in Bradford.

Prity tells us: “It was such a nice experience working with Sunny. She is a hard-working woman, like me. We are both constantly thinking of new ideas. She believed in this make-up idea, and spent so much time bringing it to life.

Sunny researched my profile and my background and then decided to launch her lipsticks here. She said she would not just give it to anyone. This will be good for the business and people want a variety, because they are fed up of the same brand products”.

This brilliant relationship can only mean bigger and better things for the successful businesswoman,bringing international names such as Sunny Leone to the city.

The award winning businesswoman tells us her love for beauty started at the age of 15, and when she married her husband, she decided to uptake a beauty course. Not long after, she opened Prity’s Beauty Salon and has been opened for over 15 years with her husband helping her the entire way.

She says: “My husband has been taking care of the admin side and me the salon. It’s very important that your husband or partner supports you on your journey”.

“Women get recognised equally now for the same efforts put in business as men. All women should have a business mind, and have some sort of involvement to create a better future”.

Since then, she has opened in Harrogate and created many high-end new treatments and offers a range of services to her clients.

Prity’s is not just recognised locally, but nationally too, with customers travelling from London for her famous facials and eyebrow treatment.

When asked about any plans for the new year, she says she hopes to create new products to keep in trend, and open new branches in other cities.

The mother of two tells us how even though she is always busy trying to balance being a mum and a hard-worker, she does not want to fall behind.

“I am one step ahead of my competitors. I want to be number one all the time”.

There has been a lot of publicity regarding hydra-facials on social media, but in fact, the salon  has had this facial for over two years in her salon.

Prity Salons are market leaders in the ancient Indian art of Ayurveda. This means they concentrate on natural and traditional beauty and well-being treatments, ensuring their philosophy of high quality, natural and organic ingredients are first and foremost in their approach.

Always being one step ahead of the trends, Prity are one of the first salons to offer Microblading in the UK. Combining this unique treatment opportunity with their extensive experience in the industry and being the first salon to offer a Hamam (Turkish Bath) in Bradford, Prity show why they are leaps and bounds above the rest in offering innovative, original and ground breaking beauty therapy.

For those wanting something extra after enjoying the decadence and relaxation of a Prity treatment, the company has evolved to create a unique cosmetics brand, offering Ayurveda inspired products to take home from their salons, also now available to purchase online via their website: www.prityskincare.com.

Open 7 days a week and offering a walk in service, Asian Sunday readers can find out about Prity Beauty’s latest offers, made available on their Facebook (prityskincare.com) or Instagram @pritysalon.

With salons located at: 65 Leeds Road, Harrogate, HG2 8BE and Bradford 14 Legrams Lane, Bradford, BD7 1ND. Appointments can be made by calling 01423 871286 and 01274 307040 respectively.