Muslim matchmaking agency use Animoji in new viral media campaign to help those looking for Love
Taking the internet by storm ever since their release, Animojis are the fun animated characters that mimic your facial expression. Making use of sophisticated face-tracking technology, Animojis transform the classic emojis we know and love into 3D life-like animations with their own voices and characters to match.
In what is thought to be a first for the sector, leading Muslim matchmaking agency SingleMuslim.com has launched a new viral social media campaign, with the hashtag #SingleMuslimAnimoji, featuring a range of Animoji characters, each out to find the love of their lives.
With over 2 million members worldwide, the award-winning platform marries leading digital technology and innovation with a culturally relevant and trusted global platform. Over 50 per cent of British Muslims are thought to have used SingleMuslim.com at some point, with at least 10 people finding their life-partners on the platform every single day.
Founder and Chief Exec of SingleMuslim.com, Adeem Younis said “When people think of a faith-based matchmaking agency, they tend to think of out-of-date, medieval type courtship stuck in an age gone by. The reality is far from it. Our users are tech-savvy and cultured and our latest marketing campaign reflects just that.”
He added, “each of the Animojis in the campaign represent different archetypal singletons, from the macho-man alpha monkey to the divorcee poop Animoji who’s self-conscious about the baggage he brings to a new relationship. We’ve created six different characters, each with their own light-hearted take on the very real struggle that we all face in finding a life-partner.”
With adverts rolling out on national television, social media and across the SingleMuslim platform, the #SingleMuslimAnimoji campaign will reach millions with witty and wonderful video clips hoping to drive singletons to find love on SingleMuslim.com
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