Penny Appeal, a Muslim-led international charity providing development and education projects in over 30 countries on six continents, took part in the HSBC pop up week providing customers with an insight into the global work carried out by the Yorkshire based charity.
Local customers visiting HSBC branches in Leeds, Preston, Huddersfield and Bradford were able to talk to Penny Appeal staff about the work the charity carries out abroad and also at home. During the week members of the public could also make a donation, sign up to Penny Appeal challenges such as running a marathon or trekking in Peru, and even buy Penny the bear (a children’s prayer bear).
Aamer Naeem, Penny Appeal’s CEO said: “It has been an absolute pleasure working with staff at HSBC as part of their Pop Up Week. To be able to showcase our work at various branches across Yorkshire has been invaluable. Our Team Orange volunteers and staff really enjoyed the experience”.
In the UK, the charity offers a range of services including domestic violence counselling, a fostering and adoption agency and an emergency response unit. Its work has been particularly important in response to both the Manchester bombings and the Grenfell tragedy.
Overseas, Penny Appeal provides a variety of development programmes and emergency aid efforts including recently the New Zealand Mosque attack and Cyclone Idai. The charity was founded in 2009, and grown its annual income to £25m