REGIONAL: Children’s charity jumps aboard in community partnership with The Broadway

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studio68-0502lowThe Broadway Shopping Centre in Bradford recently announced the official launch of its community partnership with Bradford Hospital Children’s Charity. The centre team invited local children to attend the inaugural ride on Saturday of its new mall train and also made a £1,000 donation to mark the occasion.

Twenty children from Bradford Hospital and their families were treated to a train ride, shopping vouchers and a special treat of delicious chocolate creations at Urban Chocolatier.

 

General Manager of The Broadway, Ian Ward presented a £1,000 cheque to Beccy Bardgett, consultant paediatrician from Bradford Hospital Children’s Charity, which will go towards enhancing the new children’s wards. The aim is to also help provide all those special ‘little extras’ which will make a stay in hospital as comfortable as possible, like contributing to a multisensory room for children with complex needs, enhancing a multifunction room for dining and play as well as adolescent rest facilities, and ensuring each bed station is as homely as possible.

Ian Ward, said: “It’s incredibly important for us to give back to the community, and we could think of no better way to do that than to pledge our support to the Bradford Hospital Children’s Charity.  The work they do there is invaluable and we’re very proud to be able to contribute to it.

“It’s massively important from the relationships of how we work with the community and we obviously therefore, picked studio68-0410lowsomeone from Bradford, that obviously does a tremendous amount of work from the feedback we had. So when we sat down and looked at this it was plainly obvious who we needed to support. It’s not just about today but a partnership for a couple of years. We want to get out there as much as we can with our community and work with our stakeholders as much as we can.”

Bradford Hospital Children charity was launched in September 2012 to raise money to buy home comforts and state-of-the-art medical equipment for the city’s sick children.

Beccy Bardgett, consultant paediatrician from Bradford Hospital Children’s Charity, said: “We are thrilled to be the chosen partner charity for the Broadway Shopping Centre and are very grateful not only for this generous donation, but also for providing a wonderful day out for some of our patients and their families.

“The children were absolutely delighted to be the first ‘passengers’ on the train and loved their Urban Chocolatier treat. This is a very exciting partnership for us and will help us to provide the very best facilities for the babies and children of Bradford and their families.

“We are a very new charity, we have only been going for three years, with our fourth anniversary in September, and this partnership is phenomenal for us. We seem to be growing in awareness all the time and we are so grateful for the engagement of the community at large around Bradford and all the fundraising efforts that have gone. We feel very lucky to be linked with The Broadway that provides a great experience for shoppers, so yes very touched and privileged to be the chosen charity.”

The Broadway Express is open to the public from Saturday 23 July and is a permanent fixture in the centre.  The train will pick passengers up outside Boots, and take them on a tour of the centre.  A first for shopping centres in Yorkshire, the train holds 18 people and has its very own dedicated driver.  The mall train will cost £2.50 per child, or £7.50 for 4 rides.

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