Bradford Council has welcomed an extensive report which researches the economic and social impact of the Tour de France Grand Départ

tour de franceThe report demonstrates the enormous impact it had on the whole region in terms of raising the profile of Yorkshire and in boosting business during that weekend and in following weeks.

Coun David Green, Leader of the Council said: “The Tour de France Grand Départ went through our district on both the Saturday and the Sunday which gave people plenty of opportunity both to participate and benefit from this massively successful event.

“Residents, visitors and businesses embraced the event with huge enthusiasm and the pictures broadcast on television all over the world demonstrated how stunning our countryside around Ilkley, Keighley and Haworth is. The Tour de France certainly raised Bradford district’s  profile and will entice people to visit in future years, bringing lasting economic benefits.

“We congratulate local people, businesses and organisations for their hard work in contributing to this event, which had such a major positive impact on our district.”

Cllr Susan Hinchcliffe, Bradford Council’s Executive Member for Employment, Skills and Culture said: “Bradford Council and local businesses worked hard to ensure that the benefits of the event were spread right across the district, both economically and culturally.”

The research has been thorough and extensive, including over 4,000 interviews with attendees over the three days, and over 700 interviews with businesses. Over 200 case studies have been gathered and the impact of the Cultural Festival has also been assessed.