The title track of Loveyapa, starring Junaid Khan and Khushi Kapoor, was unveiled on Friday, promising a quirky, upbeat number designed to resonate with Gen-Z audiences. However, the song has failed to make a lasting impression, leaving social media users cringing at its awkward execution.
The music video, shared on Instagram, featured lead actors Junaid and Khushi in a vibrant portrayal of modern love. However, the clunky lyrics and overly saturated, cartoonish visuals have drawn comparisons to early 2000s music videos—albeit the bad ones. Critics have described the track as a mishmash of “weird” and “childish,” and it has raised doubts about the film’s potential.
The official post promoting the track declared it “the love anthem of the year” and promised audiences that “love is in the air.” Khushi Kapoor also shared the track on her Instagram with the playful caption: “Babu Shona karte-karte ho gaya dimag ka Bhajiyapa? Well, this is the beginning of Loveyapa!”
Despite the attempts at levity, fans on social media were less than impressed. Comments on the post included confusion, sarcasm, and outright criticism. One user questioned whether the song was even real, while another wrote, “What does this song even mean?” Others simply branded it “cringe” or “the last nail,” expressing their disappointment with its execution.
Sung by Nakash Aziz and Madhubanti Bagchi, the song’s attempt to capture the essence of contemporary romance seems to have missed the mark entirely.
Loveyapa, directed by Advait Chandan and produced by Phantom Studios, is set to hit cinemas on 7 February 2025. The film is being marketed as a romantic comedy offering a “heartwarming tale enriched with unforgettable performances, lively music, and breathtaking visuals.” It also marks Junaid Khan’s second major release following his performance in Maharaj.
Interestingly, Loveyapa is said to be a remake of the 2022 Tamil hit Love Today. Whether the full film can rise above the title track’s reception remains to be seen, but the internet has made its verdict on the song clear—and it’s far from rosy.