Shah Rukh Khan continues to captivate his fans with his timeless charm, and his latest look has gone viral across social media. At 59, the Bollywood superstar shows no signs of slowing down and is ageing like fine wine, with fans showering love on his new appearance from a recent ad campaign.
The snap, shared by his manager Pooja Dadlani, shows Shah Rukh Khan modelling for his son Aryan Khan’s luxury streetwear brand, D’YAVOL X. In the image, the actor is seen sporting the upcoming X3 collection, which is set to launch on January 12, 2025.
The post quickly gained traction, with fans declaring that for SRK, “Age is just a number.” Many commented on how dashing and incredible Shah Rukh Khan looks, while others eagerly asked when his next film, King, will be announced. The comments section was flooded with red heart emojis, a true testament to his enduring fanbase.
Pooja Dadlani captioned the post, “Odd one out. X3. Midnight Tee and Knight Walker II Pants. Get yours on 12th January.” Just a few days prior, Shah Rukh Khan shared a thrilling ad video for the brand’s upcoming collection. The video features SRK walking into a museum filled with iconic art pieces, including the Mona Lisa, which he replaces with a D’YAVOL X jacket—showcasing his signature suave style and confidence.
D’YAVOL X, founded by Aryan Khan, Bunty Singh, and Leti Blagoeva, made its debut at New York Fashion Week in September 2024. The brand is known for combining luxury with edgy streetwear, and also offers a premium spirits portfolio.
Shah Rukh Khan has been a staunch supporter of his son’s entrepreneurial venture, promoting the brand since its inception.
On the professional front, Shah Rukh Khan was last seen in Dunki, directed by Rajkumar Hirani, alongside Taapsee Pannu, Boman Irani, and Vicky Kaushal. SRK is reportedly set to appear next in King, a film directed by Sujoy Ghosh, which will also feature his daughter, Suhana Khan.