Prime Video India has announced its upcoming original movie, Don’t Be Shy, a romantic comedy written and directed by Sreeti Mukerji. Produced by Alia Bhatt and Shaheen Bhatt under their banner Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the film centres on a young woman whose carefully planned life begins to unravel in unexpected ways.
Don’t Be Shy follows Shyamili ‘Shy’ Das, a 20-year-old who believes she has everything figured out, until an unpredictable turn sends her world spiralling out of control. Framed as a coming-of-age story, the film explores friendship, love and growing up through a warm, humorous and female-forward lens.
Nikhil Madhok, Director and Head of Originals at Prime Video India, described the collaboration with Alia Bhatt and Shaheen Bhatt as a natural fit, praising the film’s emotionally rich storytelling and relatable characters. He highlighted the freshness of the writing, the strength of its central character and the inclusion of music by Ram Sampath, noting that the film promises to be an engaging and delightful experience for audiences worldwide.
Alia Bhatt, co-founder of Eternal Sunshine Productions, shared that the project resonated deeply with the company’s vision of backing honest stories and distinctive voices. She described Don’t Be Shy as a sincere, coming-of-age film driven by Sreeti Mukerji’s passion and energy, and expressed enthusiasm about partnering with Prime Video, citing its commitment to bold creative choices and meaningful storytelling.
With its blend of humour, heart and youthful perspective, Don’t Be Shy marks another step in Eternal Sunshine Productions’ growing slate of character-driven stories, while reinforcing Prime Video’s focus on original Indian content with global appeal.