Indian fashion royalty descended on London’s iconic Dorchester hotel, Mayfair on Sunday 25th January to present their latest bridal and couture collections at the UK’s most high fashion Indian bridal exhibition Aashni + Co Wedding Show in association with Zouch & Lamare – one of
the leading, luxury planning services in the UK that specialises in weddings and events.
Aashni + Co Wedding Show also featured floral styling by Zita Elze, an award-winning artist, designer, teacher, creator of the Living Embroidery Bridal collection and design consultant, who also exhibited as the show’s exclusive luxury florist.
The show presented on one platform high end, bridal and occasion wear by India’s most celebrated designer brands – from established, A-list fashion houses to the crème of new gen talent, namely: Anamika Khanna, Anushree Reddy, Arpita Mehta, Ashima-Leena, Elisha W, Jaipur Gems, Kotwara by Meera Muzaffar Ali, Manish Malhotra, Monisha Thahryamal, Nikasha, Pallavi Jaikishan, Rajesh Pratap Singh, Rimple and Harpreet Narula, Sabyasachi, Shehlaa, Sonali Gupta, Tarun Tahiliani and Varun Bahl.
1,000 visitors were wowed by the event and the opportunity of meeting and interacting with some of the leading Indian designers themselves. In addition to designers, further VIP’s in attendance included Kanika Kapoor, Pratham UK Brand Ambassador and singer; Tamara Al Gabbani, Jaipur Gems Brand Ambassador, UAE; and Paul Sagoo, Founder, Asian Awards.
Speaking at the event, Manish Malhotra said “My collection here today is basically bringing back the classic red. I like taking vintage and heritage culture and giving it a modernising nature, which is easy to wear and personality driven. It is available at Aashni + Co. The Manish Malhotra bride is young, fashionable and knows what she wants. It’s wonderful to be here and to get such a fantastic response”
Sabyasachi Mukherjee also said, “It’s spectacular here today. I have brought a lot of pieces here today that our Bollywood girls have worn, from Aishwarya to Deepika, and I have also brought my latest collection that was on the runway. Indian brides in the UK are hungrier for culture. They are used to the best things and London is truly the most cosmopolitan city in the world.”
Aashni + Co Wedding Show was presented by one of the UK’s leading Indian fashion influencers, Aashni Anshul Doshi (Shah), Founder and Creative Director of Aashni + Co, a high fashion, Indian concept store located in Notting Hill, London. Speaking at the event, Aashni said, “I’m overwhelmed by the atmosphere, the energy and the response here today to a luxe exhibition concept and retail platform of this scale. It was important to feature the right mix of designers and fashion houses, from established A-listers and luxury designers to the most sought after and desirable new generation talent. It is time people stopped travelling all the way to India to find their wedding outfit – we wanted to bring the best of India’s bridal to our doorstep and we’ve achieved that. The response has unanimously been amazing.”