These are trying times for all as the Covid-19 crisis continues.

Businesses are also feeling the pinch during these challenging times, but salon owner Prity Farooq doesn’t want to sit back and do nothing.

Prity, established her business in the late 1990’s and has been instrumental in helping her clients with their beauty and well-being treatments over the years.

Having won several awards including best customer service and best salon, her multi-award-winning salon, now like most retail businesses, stands closed.

Prity has been offering advice on skin conditions and treatments for decades, particularly focusing on ayurvedic and herbal remedies and she feels it’s even more important now than ever to continue providing this service especially at a time where hand-washing is at its  highest and the effects of this are beginning to show – perhaps at an even higher scale for those front-line staff and keyworkers.

Regular hand washing is very important, and this mustn’t be stopped. However, frequent hand washing, though a reliable way to ward off illness, can lead to and exacerbate dry skin issues, according to skin experts.

Soap and water can rinse away germs and dirt, but also strips the natural, protective oils in your skin, causing it to dry out, so it’s essential to moisturise the skin immediately after every wash.

However, with so many products on the market, with the vast majority of them being containing high amounts of chemicals, it’s important to use a moisturiser that not only will protect, but also be gentle on the skin and have natural elements which have significantly better long term effects

Prity’s own blend which is culminated from years of ayurvedic and herbal research nourishes and soothes dry and cracked skin. The serum called Prity’s Skin Glow is made from goat milk, almond oil, Moroccan argan oil, Indian fig and specialist ayurvedic herbs kumkumaadi tailam, manjistha oil, Kesar, chandan, gokshura, gambhai & herbs & roots, helps smooth the skin, leaving it supple and glowing.

A 50ml bottle normally costs £35.00 but to help during the covid-19 Prity’s have reduced it to £26.25 which includes postage and packaging.

“I have been working and living in Bradford for decades now and I feel helpless not being able to provide my clients with their regular beauty and well being treatments. I have been getting a lot of enquiries but due to the lockdown I cannot offer treatments. However, I can help reach people at home with my range of natural and ayurvedic skincare products, which can prove to be very beneficial for those with skin conditions.

“I know money is tight for everyone including businesses like mine who have no income, but I still want to help and so have reduced the price, so people have access to good skincare that will help during these difficult times”

Application of Prity Skin Glow is needed in small amounts and therefore the serum is expected to last long. It’s simple to use and effects are almost immediate.

Here are two easy steps to use Prity’s Skin Glow serum.

Step 1

Wash hands with sanitizer or soap and water.

Apply a small amount of Prity’s Skin glow to back of hand paying special attention to the most affected areas with cracks and severe dryness, on these areas apply a little more serum.

Step 2

Gently massage the serum onto the hands until it has absorbed slightly and there are no lumps. Cover both the palm and back of hand and continue with normal activity.

The serum is especially effective for those suffering with eczema or pyrosis, as it’s made from natural herbal and ayurvedic ingredients making it safe and effective to use. It is also safe to use on the face, lips, elbows, heels, knees and other dry skin patches. Will leave a nice shiny glow.

The product is available to buy online at www.prityskincare.co.uk