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Is worse news to come for British tax payer’s

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shabab picThe Institute of Economic Affairs (IEA) has recently highlighted the UK government must take serious/urgent action to avoid a tax bomb. The report suggests that due to an aging population in the UK public spending must be slashed to reduce the UK government debt to a reasonable amount. However what is a reasonable amount? Put simply the UK government has debt from several sources to pay such as, debt that interest is paid on annually, as well as undated debt such as the civil service, NHS pension.

The most radial form of thinking by the think tank is that UK workers must be forced to delay retirement or accept the abandonment of state pension. One question that comes to mind is why are we then paying national insurance contributions?  Surely, if there is to be little or no state pensions in 30 plus years, then why should those working hard today have to pay 12% national insurance on the bulk of their earnings?

Most alarmingly, the IEA suggests to fill the black hole tax needs to rise by 14%. This means someone earning below the higher rate band will be paying 34% tax and 12% national insurance; therefore 46% of everything one earns will go in tax.

So what are your thoughts as readers? Do you think our politicians should keep their heads swiftly buried and let matters get worse or should they impose action for the betterment of generations in the future? The view of many individuals in my industry as financial advisers/planners is that the UK government needs to get strict. The view of many advisers is that the government should curb the growth in pensions for NHS staff such as doctors. This may seem harsh, but many of you will not be aware a large proportion of doctors will walk away with pensions possibly equal to 50% of their current salaries; whereas someone working in the private sector may suffer a drop of 70% plus of their income at retirement age.

Many within the industry of finance believe that the government should stop wasting public cash, and the government should be more responsible with public money. I know of many individuals including clients who are struggling to make ends meet who feel that it is harsh families where both parents have to work to make ends meet only have one or two children, but those on benefits with no parent working have four or five kids, and have near enough the same amount of money coming in.

What are your thoughts? Do you feel tax should be raised to ensure the country carries on as it is, or do you think its time England had a reality check? What are your thoughts on benefits, and do you think the level of benefits/social bills paid in the country are too high?

Editor’s Blog No.2: I don’t cry!!

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I don’t cry!

Tuesday 29th October 2013, a day etched in my brain like my birthday.

As usual I was running late that day and the traffic in central London didn’t make it any easier, nevertheless I managed to arrive at the House of Commons, Portcullis House just before my main guests.

Around half an hour before the launch was due to start more press had started gathering than guests and being the host, I was getting pulled in all directions.

Guests were arriving and wanted to introduce me to their guests and of course to congratulate me and my team and wish us good luck. Press were waiting for bytes and of course my team were awaiting for directions from me as the event had gone beyond its start time nevertheless the buzz was amazing.

 

In this commotion I was called down stairs to greet some of our celebrity guests at security. As I started to make my way down I slipped and stumbled down a few steps. Thinking it was a small fall I started to get back on my feet and was laughing the fall off, as my colleagues came rushing towards me to help me up.

 

Unfortunately as I got up, I felt something around my knee area break. I simply wasn’t able to put my foot down on the floor, without excruciating pain. I felt as though I had no knee supporting my leg and simply froze on the spot. After around half an hour of panicking everyone and deep thanks to my good friend Jane who forced two tablets of codeine with lots of water down me, not to mention almost carrying me to the lift I managed to make it back to the Boothroyd Room, where the launch was set to take place.

 

As soon as I walked into the room all the guests, parliamentarians and celebrities had arrived and there was a swarm of photographers flashing their cameras into my face.

 

I painfully bare foot stood with Kimberley Walsh, Dynamo and Kareena Kapoor Khan to pose for pictures for the press and then took my seat for the ceremony to begin.

 

I had dreamt for this day in my head many times. I had planned for the event to be hosted in a particular way, but due to my fall  although it was going well it still wasn’t going the way I had planned in my head. Apart from the huge press presence and all guests being there, I felt as though I had failed already and was sat panicking as to how I would stand and do my speech and honour my celebrity guests.

 

My speech and presentation had been planned the night before and I remember it being my main panic for the day, however at this moment in time I was just thinking about my pain and to get to a hospital as quickly as I could, but then everyone looked as though they were enjoying themselves.

 

For some it was their first experience at HOC and that too in the presence of some leading MP’s and celebrities.  As our speaker was introducing me to the audience I looked up and saw the faces of all my friends and guests from Bradford, feeling proud that they were here in London proving to the nation that Bradford is here and it’s making its mark.  I saw our great supporters from Leeds Bradford Airport and British Airways. Especially for the event BA along with LBA had arranged and gone out of their way to accommodate all my guests to fly into London from Leeds Bradford Airport. I couldn’t have asked for any bigger support than this, they were truly fabulous. I knew then that irrespective of my pain, I had to get up and deliver and go ahead with the launch as I owed it to them.

 

The entire launch ceremony took just over an hour. The schedule was planned for an hour then to go on for dinner, but I couldn’t resist Dynamo’s impromptu magic act (not to mention his praise for Bradford and my work), which had all our guests excited and so I continued on with the evening. Everyone seemed to be having a good time. I stayed behind for some press interviews at HOC, before joining my guests for dinner.  The pain was so unbearable that I had to be carried out and into the restaurant.

 

I had fallen at around 7pm and I reached the restaurant just before 9pm. On arrival I was immediately seated with a huge ice pack on my knee and a chair to rest my leg on. Dinner finished at around midnight and my excruciating pain continued. Despite persistent requests from my friends and colleagues to go to hospital I refused as I didn’t want to ruin the evening for them. It was a night of celebration and for my Bradford colleagues and friends it was a night of achievement as Bradford was the main celebration at HOC.

 

Following the meal my friend and I headed to our hotel in a taxi. Again I had to be carried in to the taxi, as the pain wouldn’t allow me to walk at all, by this time, my leg had swollen and had started to go black in colour. As the taxi arrived at our hotel I again struggled to get out and had to be supported by hotel staff. As we got to reception, I let out a painful scream and I knew this was it now, my pain threshold was breaking. A taxi was called again and I was driven straight into UCL hospital.

 

My friend accompanied me to hospital. UCL was a 15 minute drive from our hotel and within the first half hour of arriving (around 1.30am) I had my X-Ray done. After repeatedly asking what was happening and constantly asking for pain killers, I was told at around 5am that I may have sprained my leg, I was given crutches and copies of my X-Ray to take back with me to give to my GP when I get to Bradford. I had decided that night to return to Bradford, despite plans to stay in London to complete post launch work and plan the first London edition, as the pain was unbearable and felt I needed to be in a place I knew and was home for me.

 

My friend and I reached our hotel for 530am to rest. I couldn’t sleep at all due to the pain and the following morning the ride back to Bradford was one of the most painful journeys I had ever taken. Thank goodness for another one of my friends, who proved to be very patient driver and great company to distract me from my pain!

 

As soon as I arrived into Bradford back at my parents’ home, my parents were in shock and distress I had come home on crutches, and spent no more than 10 minutes telling them it was a sprain, took some pain killers and went straight to bed.

 

Morning came early as the pain killers wore off quickly. I had just about managed a shower and had a friend drive me into A&E. Upon handing over the X-Rays from London I was immediately questioned as to how I managed to survive my journey and I was lucky I came in when I did, because the London X-ray showed I had ruptured my quadriceps tendon and had I arrived any later I was in danger of losing my leg. A second X-Ray was taken by Bradford Royal Infirmary to confirm this and I was admitted into hospital for an immediate operation.

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I had never in the thirty odd years of my life been in hospital or been severely ill. That first night as I lay in hospital, text messages were flooding in, as the launch had made it into almost every national and international newspaper. The newspaper launch was covered by BBC Look North and various satellite channels, congratulatory messages were flooding in, but it all meant nothing as for the first time, I realised why my parents still treat me as their little girl, because their little girl just wanted them to be there, by her side to tell her that just like the success of my newspaper launch I will be successful again – in achieving 100% health.

 

Following the news I had been admitted in my parents came to see me in hospital that night. My friends were already with me, trying to make light humour of the situation, however as soon as my parents walked in, there was silence, as we all tried very hard to control our tears. Strangely seeing my parents the pain moved from my leg to my throat and heart. There was a big lump in my throat as I saw my parents approach my bed. My friends left at this point.

At that moment neither my parents nor I acknowledged the success of my London newspaper launch. They just hugged me and told me everything will be OK. There were no other words they just had tears in their eyes…….

My tears were not visible, as I am the strong one in our family. I am always there giving strength to my family, so why should that change now…..I don’t do crying!

 

That night I knew my life had changed forever…Whether it changed due to the success of my career or due to my health, is something that has taken me a year to evaluate as you will come to discover in my future blogs.

 

However, a request if I may. Please take a moment out of your life if you can to reflect and think about where you’re heading and what is it that you want from your life. What has life guaranteed for you?

 

 

 

 

 

 

 

 

 

Roaring into cinemas today ‘ROAR: TIGERS OF THE SUNDARBANS’

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A Ground-breaking cinematic feast by Kamal Sadanah and Abis Rizvi, set in Bengal’s beautiful and forbidding Sundarbans National Park pits man against majestic and mythical beast.

With its lush mangrove forests and endless square miles of mudflats, wetlands and tidal waterways, the Sundarbans National Park of West Bengal has long been fascinating and forbidding at once, not least owing the park’s most famous residents, the majestic and menacing Bengal Tiger.

Roar posterThe Tiger’s endangered status and its often-terrifying reputation as a man-eater has resulted in it gaining near-mythical status among visitors as well as the inhabitants who call the UNESCO World Heritage Site home.

Roar: Tigers of the Sundarbans is an edge-of-your-seat thriller about a group of young mercenaries who go in search of a mythical and rare White Bengal Tigress responsible for the death of a young photojournalist. When the journalist’s brother arrives in the area to reclaim his body, he is stonewalled and forced out by locals who live in terror of an unseen beast who’s roaming the mangrove forests and wreaking havoc.

Determined to find his brother’s remains, ‘Pundit’ assembles a motley crew of mercenaries and adventurers to mount the search, with the help of a beautiful and mysterious local guide.

The ensuing journey takes the team on a terrifying, high-speed chase through one of the most menacing environments on the planet: one which will test the men and women’s courage and resourcefulness to the very limit as they trek deeper and deeper into the marshy heartland of the Sundarbans.

Along the way the team have to battle not only the formidable and frightening beast who rules the Sundarbands but a host of other adversaries including a villainous Tiger poacher.

roar pic 2To give the film as authentic a look and feel as possible, the writers, producer and director Kamal Sadanah and Abis Rizvi, along with the cast and crew, lived on board several large fishing vessels on one of the many estuaries that criss-cross the Sundarbans, living amongst the myriad wildlife of the area, taking in the sights, sounds and the sense of terror one feels in the presence of some of the most dangerous creatures in the world.

The team also used a variety of cutting edge technologies, including ‘Helicams’, unmanned drones mounted with high-resolution cameras which provide a true bird’s eye view of the vastness and beauty of the Sundarbans. Abis Rizvi producer of the film says “With Roar we started with the objective that the visual effects could be compared to any Hollywood film.  We wanted Roar to be the film to make Indians across the world proud that a film of this quality of VFX and this quality of film-making had come from Indian shores.”

The film features an ensemble cast including Abhinav Shukla, Himarsha V.,  Nora Fatehi, Virendra Singh Ghuman, Ali Quli (Bigg Boss), Aaran Chaudhary, Aadil Chahal, Achint Kaur, Subrat Dutta, Pranay Dixit and Pulkt Jawahar. Rizvi says Ali being in the Big Boss house is “A great help in creating awareness of the movie.”

Director Kamal Sadanah says “We were clear – we didn’t want Bollywood (no melodrama, no item numbers).  With Roar we wanted ‘edge of the seat’, nail biting action that us and our kids would want to see – every generation in fact. We wanted to achieve pure entertainment.”

‘Roar: Tigers of the Sundarbans’ is out in cinemas now.

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Are you content with staying at home or do you want to fly the nest?

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It seems that the majority of young people would prefer to stay at home instead of flying the nest. New research from leading information services company Experian suggests that despite major increases in the number of young people living at home, the majority of this group appear quite happy to do so, with 61% saying they were quite or very content with living at home and a mere 4% claiming to be very unhappy with their lot.

Accordingly, 25% have no immediate plans to leave home, while 29% have ambitions to fly the nest in the coming year with a similar number (31%) hoping to leave home within the next two to three years.

Perhaps unsurprisingly, a third of survey respondents cite the high cost of rent as the most common reason for living at home; however, over a fifth are planning for their future and living at home to save for a mortgage (22%).  17% are living at home as they are still in full-time education.

For those young adults who have already flown the nest, freedom and independence was overwhelmingly the biggest reason for leaving the parental home, as 42% of young adults report. Other influential factors included moving in with a partner (17%), being in full-time employment and financially stable (11%) and moving away to study (9%).

home sweet home Commenting on the research, Peter Turner, MD, Experian Consumer Services UK&I, said: “The research paints a true picture of the reality faced by the 3 million young adults living with their parents in the UK[2] today. Whether you are happy to stay put for the time being, saving for a mortgage, or hoping to move out into rented accommodation in the near future, it’s important to start planning for your financial future. This means not only saving your money, but also building a good credit rating so that if you do need a helping hand in the future, your credit report will paint the best picture possible of your financial situation when you apply for credit.

For young people still living at home, now is the time to start building a healthy credit score so that you can use it to help you on the next step of your journey when the time is right.”

*         HAPPY AT HOME: Even if you have always managed your money well and maybe even have lots of savings, if you do not have a history of repaying credit, this will mean that lenders won’t have any evidence that shows you are credit-worthy in the future. Therefore, now is the time to start building your credit score. Ensure your mobile phone contact is in your name, sign on to the electoral role at your parents address and you can begin to build positive information on your credit report which will stand to you in the future.

*         HOUSE HUNTER: If you’re living at home and saving for a mortgage, try to appear like an ideal mortgage borrower for the period in advance of your application. Show you can make it through several months with a slight surplus. Don’t take out additional borrowing and try to demonstrate you can comfortably manage any outstanding credit commitments you have.

*         RENT SEEKER: When moving into a rented properly, remember that many landlords will complete a credit check on you as part of the process. A less-than-perfect credit history or no information at all may impact on how reliable and trustworthy a landlord perceives you to be, which could impact upon your chances of landing your own place. Check your credit report is up to date and accurate at www.experian.co.uk<http://www.experian.co.uk>, and take the time now to improve your credit score by getting as much help as you can from the experts.

BULLS UNVEIL WORLD’S LARGEST SLEEPING BAG

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The world’s biggest sleeping bag has this afternoon been unveiled by Bradford Bulls chief exectuive Robbie Hunter-Paul.

Its launch marks one week to go until the Centrepoint Sleep Out, being staged in Bradford for the first time ever, at the Provident Stadium, Odsal.

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Twenty-one members of James Lowes’ first-team squad are joining Hunter-Paul in taking part in the Thursday November 6 event – and more than 100 people are set to join them.

Money raised through sponsorships and sign-ups is to be divided equally between youth homelessness charity Centrepoint, which works with more than 300 vulnerable 16-25 year-olds in the Bradford area, and The Bradford Bulls Foundation, which uses the power of sport to educate, motivate and inspire the local community with sport and education.

The hard-hitting Sleep Out event gives participants a glimpse of what it is like to sleep on Britain’s streets, a shocking reality for some of the 80,000 young people who find themselves homeless in Britain every year.

The world’s biggest sleeping bag was made by Keighley-based Snugpak. It took about half an hour to unroll the fully functional 80kg sleeping bag across a third of the historic pitch – where it stretched to an incredible 20 metres long.

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Bulls legend and Bulls Foundation trustee Hunter-Paul said: “It was fantastic to have such an incredible piece of kit on show at the Provident Stadium.

“The appearance of the world’s biggest sleeping bag acted as an official launchpad for next week’s Bradford Sleep Out, which we are very much looking forward to hosting.

“I am hoping to see as many Bulls supporters as possible joining us next Thursday for what promises to be a great event, designed to raise vital funds for the fantastic work being done by both Centrepoint and the Bradford Bulls Foundation.”

Visit www.sleep-out.org.uk to sign up. Registration is £25 and participants are encouraged to raise £250.

Faye Wilson, Centrepoint Regional Fundraising Manager, added: “The sleeping bag is huge, but it’s sobering to think that barely a fraction of the 80,000 young people who find themselves homeless each year would fit in it.

“Sleep Out can never replicate the fear and uncertainty 20,000 homeless young people will face this Christmas. But hopefully the event will draw attention to the dangers they face. We know homeless young people are twice as likely to die as their peers, which is why we urgently need help to get them off the streets.

“The money raised during Sleep Out will help us to support young people as they tackle the physical and mental health problems caused by homelessness and give them the skills and confidence to find work or return to education.”

British Safety Council concerned with increase in work-related ill health

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The British Safety Council, while welcoming the continuing fall in the number of fatal injuries in Great Britain’s workplaces detailed in HSE’s 2013/14 health and safety statistics report published today, expressed its concern with the upward trend in the number of new work-related ill health cases. Stress, anxiety and depression and musculoskeletal disorders continue to be the biggest causes of work-related ill health and account for almost 20 million working days lost each year costing society an estimated £8.6 billion.

stress at workAlex Botha, Chief Executive of the British Safety Council, commenting on the report said: “While we welcome the continuing improvement taking place in preventing injuries in our workplaces we are concerned that the 2013/14 report shows no improvement in reducing work-related ill health occurrences.

“The focus for many years has been on safety. With some 2 million people suffering from a work-related illness – and with over half a million new cases reported in 2013/14 – it is clear we need to change our thinking and focus in order to tackle the root cause.

“This year the British Safety Council’s annual conference, ‘Pushing health up the agenda’, brought together a range of experts to explore and share what we need to do to tackle the full range of occupational health conditions such as asthma, mental health and cancer. What was clear is that we have the solutions to tackle work-related illness but are not applying them as we should.

“The social and economic consequence of neglecting the health and wellbeing of the workforce is grave. HSE estimates that workplace illness costs GB society some £8.6 billion each year. The average number of days lost per case of work-related stress, depression or anxiety is 23 and 16 for musculoskeletal disorders.

pain at work“What we’ve seen is that in tackling occupational health, a lot can be learnt from the ‘safety’ landscape. So often we see that it is about clear leadership, effective communication, appropriate training, good measurement and management – in a sense, health can be managed ‘like safety’. And the business case is there to support the value of such investments.

“Our thinking needs to change too about how to ensure that we comply with the law and keep our employees healthy and safe. For too long compliance has focused on safety. Our attention must turn to identifying what we need to do not only to comply but to have a fit and healthy workforce.

The British Safety Council is making its guide, ‘Managing stress at work’, freely available online until the end of November – see www.britsafe.org/policy-and-opinion/campaigns. We will also be revising and re-publishing our occupational health guide in December. We are committed to playing our part to make the case for healthy workplaces and the importance of looking after the health and wellbeing of the workforce.”

Editor’s Blog No.1: Taking on a Challenge

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dynamo fp FB publicityWelcome to my first blog. The purpose of writing this blog, is so I can engage with you all, and hopefully share my personal experiences of running a newspaper, of being a woman, of managing work, with family and of course my current health, which many of you have seen me talk about on my social media sites. I hope that through my experiences of being told that there is no guarantee I will be able to walk ever again, the possibility of losing my voice or the definitive prospect of never being able to do public speaking again, not being a burden on your parents, who should really be enjoying retirement and to maintain a challenging business in the most cut throat industry in the world I can give hope, that despite all odds determination and a healthy mind is all you need to get by and make every failure or challenge into success! I hope you find my first blog and experiences valuable and thank you for all your support in advance.

Blog No.1: Taking on a Challenge

‘Really sorry me and your dad can’t make it, but we are praying for your success. We still wish you were here at home (Bradford), London is a big city, be careful”

‘Yes mum. Don’t worry. I’m having a good time, I have a great team and great friends and I promise I will make you and dad proud’ I responded to an overly worried mother, who despite being away from me for months on end, was worried sick, I’d chosen to move to London to launch the London arm of my business.

For those of you who have grown up in South Asian households, you will identify with me that no matter how old you become, your parents will never detach from you and will always have a say in your life, whether you want it or not until you’re married (but I’ve heard some say, even when their married their Asian parents are still in charge). I love my parents over protectiveness, it’s made me who I am today. No matter how big a business, which celebrity or high profile person I’m dining with or interviewing, to my mum and dad I’m never too old or too successful for a telling off, or some of their worldly advice.

My mum and dad have always been very hard working. They came to the UK in the 60’s (mum) and 70’s (dad) to escape poverty and provide for their family in India.

When I was around 9 years old, my parents decided to go into business together and opened their first little corner shop in the heart of Lidget Green.  They worked long hours 7 days a week, 12 hours a day just so they could earn enough for a better standard of living.  Was a difficult time for my siblings and I whilst growing up living above my parents workplace – The Corner Shop. Those of us who understood the challenges mucked in and those who didn’t rebelled, irrespective we all wanted the same thing….a better future….and in some shape of form we’ve all had a taste of success, but maintaining that success is a different matter altogether.

I will never forget the day, when I sat my parents down and told them I wanted to move to London.

‘Why do you want to go to London? Can’t you sit still? You’re doing well in Bradford and you have a roof over your head what more do you want?’ questioned my dad, in one of his unreasonable and angry tones.

My parents having been in business for almost 30 years, thought it was a risky and ridiculous idea for a small single female owned publishing house to dare to go to London and launch a newspaper and compete with the high demands of the hugely rich and established media industry in London.

Now in my mid thirties, and having seen business success, my parents wanted me to settle down and have a family. It was a constant pressure on my parents from relatives….business success wasn’t important….but when was I going to tie the knot, before my shelf life expired was more important. They obviously knew what was my happiness more than my parents and I did.

Anyway, here I was, after two rocky years in business, as the publisher of the country’s first free Sunday newspaper and the first free Asian Sunday newspaper, I so badly wanted to prove for myself and for others that an Asian Muslim woman from Bradford can on her own establish a business in London just like our male counterparts. My dream was to be the first publishing house from Bradford, to launch and make it in London on par with all the other leading tabloids.

For those who don’t know the history of Asian Sunday or what the title is about, now is a good time to learn more about the business in the About us page on this website.

Tuesday 29th October 2013, was my big day. I had been in London now for almost two months, planning the biggest and most challenging step of my career – launching Asian Sunday London at the House of Commons, with the presence and honouring of Dynamo, Kimberley Walsh, Bollywood A-Lister Kareena Kapoor Khan, Mp’s, members of Bradford Council and of course my business friends from Bradford and London.

For those of you who haven’t seen it, below is a recording of the day and as you can see, it was a hugely successful launch. However, the same night a small incident changed my entire life. To find out what happened next, the next part of my blog will be uploaded on Sunday at 10pm.

Be sure to visit again.

The World’s first flying car revealed in Vienna

Today Juraj Vaculik and Stefan Klein, of Slovakian company AeroMobil unveiled a prototype of a fully-functional flying car at a technology festival in Vienna. The six-metre-long AeroMobil 3.0 is made of steel and carbon and is said to have a flight range of 544 miles with a top ground speed of 124mph. Juraj and Stefan say it is the most advanced flying car and that they successfully conducted a test-flight and expect the vehicle to comply with European regulations on cars and light aircraft

The company identified three possible target markets for their product: commuters working in a range of two hundred kilometers or so from their home, business people that don’t want to spend too much time waiting in queue for check-in in airports and, most important, residents in nations with little or no infrastructure for planes.

AeroMobil-6

Two hundred meters for take off and about fifty for landing, is all that this flying car needs to operate, no need of long landing fields or other amenities. It is believed that other manufacturers will be following suit with their own prototypes. Well it’s great news for the advancement of technology, and in particular how we travel from place to place, but how does it fare with environmentalists, especially as the sky is probably one of the few places that is not contaminated by human presence. Noise pollution, not to mention the risk of collisions will have to be dealt with.

Here is the video of the new AeroMobil. Do let us know your thoughts.

Julia Roberts differs from the ‘norms of Hollywood’

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Julia Roberts has always done things her way and gone in the opposite direction from the ‘norms of Hollywood.’

She has again done something unusual to the standards of Hollywood by making the decision not to go under the knife to fight her ageing marks.

She says “By Hollywood standards, I guess I’ve already taken a big risk in not having had a face-lift,” and now believes that she is taking another risk by not going under the knife to tackle the marks of maturity.

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Roberts, who married Danny Moder in 2002, has three children and loves her life. She credits her healthy and wholesome lifestyle for keeping her happy and worry-free as she gets older.

“There’s a lightness to my life now — an airy quality of not taking things too seriously. That’s happiness.

“It’s about non-grasping, non-hoarding, cleaning out your closet, dusting out your mind and letting go of the things that weigh you down mentally and emotionally,” she said.

Happy New Year mobile game becomes a success

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Following the success of Farah Khans film Happy New Year, the mobile game based on the film has also become a huge success.

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Shahrukh Khan has joined hands with Vroovy to launch the official game, “Happy New Year: The Game”, which is available on iOS, Android and also Facebook.

The official mobile game of ‘Happy New Year’ was out on Android and iOS last week and is a side scroller, action game with eight levels and six playable characters.

The entire star cast of the film was present at a news conference to promote the mobile game which encapsulates the essence of the film.

It allows gamers to play as Champion Charlie, Marvellous Mohini, Notorious Nandu, Juggernaut Jag, Terrific Tammy or Rowdy Rohan and gear up for an action packed adventure where they have to unlock doors, break walls, hack alarm systems and out maneuver guards.

hny Talking about the success of the game, Khan said the game was user friendly and easily available on the web and thus will definitely prove to be a big hit.

“I think the game is on that kind of platform. It is on telephone, you can play it on ipad, it is more net- related,” he said.

The characters are scrupulously modelled after the real life actors from the movie, Shah Rukh Khan, Deepika Padukone, Sonu Sood, Boman Irani, Abhishek Bachchan and Vivaan Shah.

Produced under Shah Rukh and his wife Gauri Khan’s home banner ‘Red Chilies Entertainment,’ the film has been directed by versatile director and choreographer, Farah Khan.