By Ninder Kaur


The newly-formed Soho Road Business Improvement District (BID) will be putting on a major community event for this year’s Festival of Light.

The event which has been sponsored MoneyGram and Ambur Radio will be coming together to celebrate Diwali in a special outdoor celebration on Sunday, 1st November 2015,  with an uplifting and vibrant mix of music, dance and live performance, as well as displays and food stalls.

The free concert on Soho Road will start at 12.00pm and end with the switching on of the Diwali Lights at approximately 5.30pm with a line-up of special guests.

People from all communities are invited to attend the celebrations, which feature music by renowned artists, line up includes Brit Asia TV World Awards 2015 winner Dr Zeus, JK, H Dhami and Raxstar to name a few, family fun with stalls sumptuous food and drink, fun fair with children’s rides for the whole family to enjoy. The free event is being organised to mark Diwali, the ‘Festival of Lights’, which is observed by Hindus, Sikhs and Jains in India and many other countries around the world.

The BID is home to 560 predominantly independent businesses stretching from Holyhead Road to Soho Hill with an estimated local population of 250,000.

soho road diwali
Members of BID

Dipak Patel, Chairman of the Soho Road BID, warmly welcomed people from Birmingham and beyond to come along to this most wonderful event, commenting,” The Diwali Celebration event will be a terrific showcase for our area and Birmingham as whole in people of all ages and faiths coming together for a great family event. The event highlights the cultural calendar and wonderfully reflects the vibrancy of the city’s many communities who make a huge contribution to life in Birmingham.”