Last weekend saw the broadcast of Britain’s first ever cookery & entertainment programme on the Facebook Live platform. ‘Easy Cooking Made Difficult’ presented by Raj Ghai & Pedro featuring special guests took the Internet by storm resulting in an unprecedented number of views in a 24 hour period.
1000’s of people flocked to watch the inimitable Raj & Pedro attempting to cook Wasabi Prawns, Mango Salsa and Indo-Chinese Chicken amidst a mad chaos of humour, laughter, confusion, interviews and live performances.
Over 90% of the show’s core audience watched via mobile devices including tablets and smartphones – proving that the future of TV broadcasting is online.
One half of the duo, Pedro says: “Not only do we intend to drive audiences away from mainstream TV shows but I’m also hoping to stop people going down to the local cinema near my house to watch Bambi for the 10th time!”
The ground-breaking ‘Easy Cooking Made Difficult’ show will broadcast every Saturday morning from 10am.
Raj Ghai added: “When I heard that James Martin was leaving Saturday Kitchen, I was distraught, knowing that my Saturday mornings would never be the same again. So, we decided to create the show to fill the huge gap in my heart and stomach!”
It’s been a long time coming but the hilarious duo that first appeared on our screens on ITV’s Eastern Mix are finally back together to present the zany new cookery show.
Easy Cooking Made Difficult brings together live cookery interspersed with entertainment from top musicians and celebrity guests all in the comfort of the show’s kitchen.
Saturday’s show featured one of the original UK soul funk pioneers of the 70’s music scene Steve Salvari who was a founder member of Central Line and has also performed with soul legends Chaka Khan, Barry White and Robert Palmer to name a few!
They guys believe that recent technological innovations including Facebook Live and Periscope are allowing everyday people to show their talents on global interactive platforms without having to rely on the more traditional routes.
Future guests have been confirmed and will be announced on a weekly basis. The next show (21st March) will see the Punjabi Rockstar Juggy D not only perform live but also create an Asian infused Mexican Taco dish!