Four leading retailers have signed up to take space at The Broadway development in Bradford.

Oct 2014The latest announcement of retailers sees a first for the region with Khaadi, a Middle-Eastern fashion and home retailer, announcing Bradford as its flagship store in the North. This follows two successful openings in Westfield London and Westfield Stratford City.

Khaadi will be joined by UK leading opticians Vision Express, another first for Bradford City Centre, along with jewellers Goldsmiths and Asian food outlet Yangtze.

Keith Mabbett, Director of Leasing at Westfield, commented “These new sign-ups to the Broadway highlight the widespread confidence among leading retailers in both the development and Bradford as an excellent city in which to invest. This new shopping centre will be a source of regeneration for Bradford and will encourage wider investment in the years to come.”

Retail analysts CACI forecast that retail spend will increase by 45% following opening of the Broadway to close to £1bn and footfall in the city centre is expected to increase by nearly 40%.

Rehan Syed, CEO of Khaadi said “Bradford is one of the fastest growing cities in the UK and this is exactly why we’ve chosen it as the site for our first expansion in 2015. We believe our excellent range of products will cater to the diverse community in Bradford and will complement existing retailers already in the city. We are delighted to be opening a new outlet here and we are confident that this unique opportunity will be a great success.”

The new stores will benefit from the modern retail offering at the state-of-the-art development, including double-height frontages as well as the latest interior design.

These latest additions add to the growing list of national retailers who have signed up to the Broadway, including anchor tenants Debenhams, Next and Marks & Spencer, alongside other major brands such as Topshop, New Look, River Island, Costa Coffee and Boots.

Steve Hunt, Goldsmiths Property Director said “Our Goldsmiths store will complement the existing boutique shops in Bradford and we believe it will contribute to the increased footfall which the new centre will generate. The city has one of the youngest catchments of any major retail centre in the UK and we are looking forward to bringing our range to this market.”

Yangzte will join Burger King and KFC in the food court, which comprises seven units and will add to the Broadway’s diverse range of dining.

Sally Yuen from Yangtze said “We’ve been really impressed with how this development has been gathering pace. We’re excited about expanding into a new market in Bradford and showing our local customers the great food that we have to offer.”

The Broadway development will create 2,500 new retail jobs on opening and will deliver a significant boost to the local and regional economy.