Amazon.com has removed a selection of leggings from their website, which featured images of Hindu gods and goddesses.
The removal was due to the protests of Hindu groups who demanded Amazon.com, headquartered in Seattle (USA), to remove those leggings from its site immediately, calling them inappropriate.
The President of Universal Society of Hinduism Rajan Zed, was the leader of the protests. He suggested that Amazon.com and other corporations send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.
Zed had earlier said that Hindu gods and goddesses were highly revered in Hinduism and were meant to be worshipped in temples or home shrines and not to be worn around one’s legs, crotch and hips. He also asked for a formal apology from the online retailer.
The leggings were from the clothing brand Yizzam and displayed images of Ganesha, Shiva, Brahma, Muruga, Bajrang Bali, Rama and Radha Krishna.
The other products, though from different brands, on the site, that some found objectionable in the use of images of Hindu gods and goddesses are a yoga pant and sneaker shoelace decorations.