Taking the internet by storm ever since their release, Animojis are the fun animated characters that mimic your facial expression. Making use of sophisticated face-tracking technology, Animojis transform the classic emojis we know and love into 3D life-like animations with their own voices and characters to match.
In what is thought to be a first for the sector, leading Muslim matchmaking agency SingleMuslim.com has launched a new viral social media campaign, with the hashtag #SingleMuslimAnimoji, featuring a range of Animoji characters, each out to find the love of their lives.
With over 2 million members worldwide, the award-winning platform marries leading digital technology and innovation with a culturally relevant and trusted global platform. Over 50 per cent of British Muslims are thought to have used SingleMuslim.com at some point, with at least 10 people finding their life-partners on the platform every single day.
Founder and Chief Exec of SingleMuslim.com, Adeem Younis said “When people think of a faith-based matchmaking agency, they tend to think of out-of-date, medieval type courtship stuck in an age gone by. The reality is far from it. Our users are tech-savvy and cultured and our latest marketing campaign reflects just that.”
He added, “each of the Animojis in the campaign represent different archetypal singletons, from the macho-man alpha monkey to the divorcee poop Animoji who’s self-conscious about the baggage he brings to a new relationship. We’ve created six different characters, each with their own light-hearted take on the very real struggle that we all face in finding a life-partner.”
With adverts rolling out on national television, social media and across the SingleMuslim platform, the #SingleMuslimAnimoji campaign will reach millions with witty and wonderful video clips hoping to drive singletons to find love on SingleMuslim.com