Prime Video has released the official trailer and key art for the highly anticipated comedy series ‘Bait’, created by and starring Academy Award and Emmy Award winner Riz Ahmed.
All six episodes of the series will be available from 25 March 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
Bait stars Ahmed as Shah Latif, a struggling actor whose last chance to achieve success comes in the form of the audition of a lifetime. The story follows him across four chaotic days as his life spirals out of control while his family, ex-lover and the wider world weigh in on whether he is the right man for the job.
The series also features Guz Khan as Zulfi, Sheeba Chaddha as Tahira, Sajid Hasan as Parvez, Aasiya Shah as Q, Weruche Opia as Felicia and Ritu Arya as Yasmin.
Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller producing on behalf of Jax Media. Ben Karlin also executive produces and serves as showrunner alongside Ahmed, who additionally works as a writer on the series.
The series is produced by Jax Media and Amazon MGM Studios.