A report commissioned by Bradford Council has revealed that last year’ Tour de France Grand Depart brought an extra £12 million to the district with the potential for £3 million from repeat visitors.
The report shows that local people also spent an estimated £4 million on watching the race in the district.
The research carried out by Welcome to Yorkshire looked at the economic and social impact of the tour which came to the district over the weekend of the 5 and 6 of July 2014. It showed that around 380,000 spectators surrounded the route in the Bradford district over the two days, of which 270,000 were unique spectators. The report estimates that around 150,000 spectators travelled into the Bradford district from other areas to watch the race with an estimated one per cent travelling from overseas.
£2.7 million was spent on accommodation by those watching the event, and a further £8.8 million spent by visitors during the event. The Yorkshire Festival, which attracted visitors to view and participate in arts and cultural events in the 100 day build up to the Grand Depart, brought around £300,000 into the district. Organisers of the Tour de France including local authorities, Welcome to Yorkshire and other partners using local Bradford suppliers spent the remaining £200,000.
A survey of spectators showed that 66 per cent of visitors to the Bradford district for the Tour de France said they would be now more likely to visit Yorkshire for a short break and 73 per cent said they would now be more likely to recommend Yorkshire as a destination, to family and friends.
The survey also showed that 68 per cent of visitors to the Tour de France in Bradford said that their image of Yorkshire had been enhanced by the Tour de France Grand Depart.
In the Bradford district 42 per cent of spectators said that they were inspired to cycle more as a result of the Tour coming to the district.
The leader of Bradford Council Councillor David Green said: “This report is fantastic news and shows that the Tour de France brought clear benefits to the district not only in terms of money generated on the day, but also the potential for repeat visitors and a lasting legacy of people being more likely to take up cycling.”
Councillor Susan Hinchcliffe Executive Member for Employment Skills and Culture said: “I’m pleased to see the huge economic impact which the Grand Depart generated for businesses in the district. The positive effects of the event are still being felt today. The report anticipates repeat visitors bringing yet more income into the district in the years to come.”