By Ninder Kaur

Ramadan has begun and the countdown to Eid is on.

Whether you’ve decided on your Eid outfit already or whether you’re still mulling it over here is a quick outfit guide from some of the retailers at East Shopping Centre.

East Shopping Centre in Green Street, is Europe’s first purpose-built Asian shopping centre. The ‘souk’ like centre is the first of its kind comprising of up to 17 smaller, local stores.

East Shopping Centre Outside 1

It is the home to major Asian fashion outlets including Zarkan of London, Andaaz Fashion, Memsaab, and Imaani London.

Here are just a few of the styles that are trending this Eid at Raishma’s Design House, Aab Collection and Jilbabs ‘R’ Us.

Trends for Eid and Ramadan this year are very contemporary, with a modern twist on classic cuts and designs. Long tunics with a churidar or leggings are very fashionable in Pakistan at the moment. At Raishma’s Design House they have a range of long Pakistani-style tunic’s available in store only.


As well as the long tunics,  more women  are opting for the short tunic-with-trouser look. Tunic tops can be easily paired with straight-leg trousers that have been slightly cropped at the ankle for a really modern and chic look.

You can team these up with heels to really bring the look together, and make the trousers stand out. They also have a range of tunic and trouser suits which come with optional sleeves that can be easily stitched on to the top.


Remember- You don’t even have to buy a whole new Asian outfit for Eid, which you may not wear again for a while. Work with your fashion style, and allow yourself to incorporate your clothes into your daily wardrobe.

Beautiful beaded kaftans are also popular. They can be easily paired with thick leggings to mimic the traditional dress and churidar look. Simply wear a matching stole with it to complete the look and exaggerate the traditional vibe.


For a timeless and classic look,  churidar suits which feature beautiful beaded dresses with a matching churidar are bang on trend.

Their versatile range allows you to wear the pieces as Asian outfits as well as dresses for parties and events, and they offer different cuts and styles from fit and flare to bodycon.


If you fancy something a little more low key, then stunning tunics are a great choice and can be worn with straight-leg black trousers, heels, and a matching stole for a more traditional Asian event, as well as with jeans and flats for a casual daytime outfit.


If you fancy something a little more alternative, then  Aab Collection, are offering a more luxury take on traditional Islamic wear.













Aab is about practical pieces that can be mixed and matched to create almost any look you like, from smart casual to evening elegance.

Kimonos have been bang on trend and the Ramadan Collection this year sees quite a focus on kimonos, plain, printed and embroidered.

At Aab, you can expect to see a soft palette of beautiful abayas and modest wear, a fabulous range of chiffon silk hijabs from plain to ombre, hand dyed and also a unique collection of tie dye hijabs that have been a huge hit with customers.

There are a wide selection of cuts and colours available, as well as some beautiful embroidered long coats and kaftans for those who prefer more decor.


Check out their website for more information-

At Jilbabs ‘R’ Us kaftans and abayas are popular in their Ramadhan Pre Eid collection.












Paisely and oriental printed abayas that come in a three piece Abaya design including matching hijab and trousers is something a little different to go for this year.

The abayas are mainly umbrella cut but some styles vary across their collection.

There is also the choice of open jacket style abayas which can simply be worn over simpler abayas to make them look more elegant. This forms a more layered style. These jacket styles are available in pure lace, chiffon and silk.

Why not go for the batwing abayas in flowy fabric mediums.  This style pulls off a really elegant and classy look with fine detailed embroidery in gold and silver.

Their kaftan collection comes in variety of different designs and colours, from maroon to black to white there is something for everyone. Most of the kaftans are made from pure chiffon which makes them flow nicely, with batwing arms and detailed cuffs this makes it perfect for any occasion.












Visit the website on-

To check out more stores and if you are planning a visit to the centre then go to