Leading health workers in the North East have launched the ‘Why Wait? Cancer Doesn’t’ social media campaign, which urges people with cancer symptoms to contact their GP.

The initiative launched after a fall in cancer patients recently and reminds people that GP practices remain open for consultations.

The four-week campaign will run for four weeks across social media channels and aims to inform people that the NHS are still available to provide support for people who require essential or urgent cancer treatment.

NHS groups in Tees Valley, Newcastle, Durham and Sunderland and England Commissioning Support and Northern Cancer Alliance have collaborated to create the initiative.

Dr Janet Walker, medical director, NHS Tees Valley Clinical Commissioning Group, said: “I can understand why people have not been contacting their GP surgery in recent weeks but it’s important that you speak to your doctor if you have a worrying symptom, the chances are it’s nothing serious but finding it early can make it more treatable.

“If you could share the campaign messages on social media that would really help raise awareness and encourage people to not delay and call their GP today.”

People are able to contact GPs if health advice is needed and use NHS 111 services online or by phone.