Big B’s 72nd birthday is coming up, and the frequent user of social networking sites, is going to please his fans with a personal video message and digitally signed posters to a few lucky ones on Saturday.

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Amitabh sees this as his way of “reciprocating the love” to his audience and using twitter he will respond to all his fans that follow him @SrBachchan, and tweet and send him birthday wishes with the hashtag #AB72Wishes starting today.

These lucky fans will also receive a digitally signed poster by Amitabh himself and one of the fans will get even luckier by receiving a specially recorded personal video message by him.

“Every year on my birthday, I am overwhelmed by love and affection that I receive from my fans, from across the world. This year, I have found this unique way to reciprocate the love, even though the message is communicated through a digital medium for me it is as personal as wishing each individual myself,” Big B said in a statement.

The actor, who has a fan following ranging from the age groups of 8 to 80 years, has over 10 million ‘followers’ on Twitter and 16,000,000 ‘likes’ on his Facebook page. In fact, he is the most followed person on Twitter in India.

“Mr. Bachchan has been setting standards in using Twitter to connect with fans in real-time and sharing his voice on the platform. We are delighted to host his birthday celebration on Twitter and bring a new experience to his millions of fans and followers,” said Rishi Jaitly, market director (South and Southeast Asia, Twitter.