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Following the unprecedented success of the now two-year-old Bradford Edition,
publishing group I & E Media will be unveiling the London Edition of pioneering
media title, Asian Sunday, at the House of Commons on Tuesday,October 29.

The milestone occasion will be witnessed by a high-profile guest list of London and
Bradford MPʼs, VIPʼs, dignitaries, celebrities and influencers across the media and
business sectors.

Supported by British Airways, Event Partner, Asian Sunday Londonʼs official
launch will welcome attendees joining to celebrate the theme of the launch event –
integration – and bridging the gap in terms of ethnicity, community, business and
geography, echoing the ethos of the newspaper. Among celebrities attending will be
Bradford-born Kimberley Walsh (singer-songwriter, model, television presenter,
actress and band member of Girls Aloud); and Dynamo (AKA Steven Frayne,
Dynamo: Magician Impossible) who will be honoured by the newspaper and
members of Bradford Metropolitan District Council – the UKʼs fourth largest
metropolitan council – for their contributions to the entertainment industry. Further
celebrity details to follow.

Founded by I and E Media Managing Director, Fatima Patel, Asian Sunday
newspaper has established itself as a benchmark publication – the UKʼs first free
Sunday paper; the first Sunday title across the UK Asian media sector; highlighting
news that focuses on South Asians living and working and their lifestyle in the UK
and sharing this insight with the wider community by distributing the newspaper free;
and the first UK Asian newspaper to be solo-owned by a female.

Fuelled by the success of the Bradford edition in achieving recognition and fostering
cross-community relations between the South Asian and wider, local communities,
Fatima decided to introduce the newspaper to the Capital, reaching its abundance of
diverse communities alongside the local, South Asian community.

Asian Sunday London will be delivered to over 20 tube stations across London, in
addition to supermarkets such as Tesco, Asda and Morrisons, retailers, businesses
and to a further 20,000 door-to-door households. Over 250,000 newspapers will be
distributed per month, with a potential readership generated in excess of a million
monthly readers. The debut copy of Asian Sunday London will be distributed on
November 10, following the House of Commons launch event.

Asian Sunday focuses on community cohesion, sharing news on the South Asian
community living, working and their lifestyle in the UK with the wider community, with
specific focus on the 3rd and 4th generation experience, in turn engaging a better
understanding of the UK South Asian community. Editorial content spans politics,
news, lifestyle, arts, culture and entertainment, beyond the stereotypical and
encouraging interaction and dialogue with youth audiences also.

Fatima Patel, Managing Director of I & E Media and Managing Editor of Asian
Sunday, said: “Launching Asian Sunday London is very close to my heart, both on a
personal and professional level. It hopefully will allow me to continue my journey as a
female entrepreneur but also, being probably the only female-owned Asian
newspaper, will help me promote to the Asian community and the wider community
that dreams can become reality – the journey of a Muslim girl from Bradford, now
daring to launch a benchmark media title in London. I hope I can make my parents
proud that the girl who used to work in their corner shops, helping with the paper
rounds now owns a national newspaper.”

From a business perspective, Asian Sundayʼs London launch will help further link
businesses and build bridges between the North and South. As well as creating job
opportunities, links will be further cemented by the introduction of northern
businesses to the South and vice versa, building a network that will make it easier for
people to connect. British Airways is proud to partner the London launch and
support I & E Media, as an airline that is also building bridges and connecting
communities and enterprise. The launch of their three, daily flights between Yorkshire
and London has seen a huge growth and exceptional support from the South Asian
community. The route celebrates its 1st anniversary from Leeds Bradford Airport on
December 10.